Pillow specialty store Yokamakura opens in Kagoshima, offering one-week rental before purchase

PUBLISHED Apr 17, 2023

Mr. and Mrs. Matsuzaki welcoming customers

Pillow specialty store Yokamakura (Nanrinjicho, Kagoshima City) opened on March 21 near Jonan Elementary School in Kagoshima City.

Yohei Matsuzaki, the owner, worked at a furniture store for ten years and decided to open the store with his wife. While working at the furniture store, he felt that many customers had trouble sleeping, which led him to pay attention to bedding. “Since mattresses are large and expensive, it is difficult to make up one’s mind to buy a new one,” Matsuzaki says. For this reason, he decided to specialize in pillows.

The store has an area of approximately 66 square meters. Inside the store are pillows for sleep, arm pillows, leg pillows, back pillows, chin pillows for pets, pillowcases, and other items for bedtime use. It also has beds for visitors to try out the products. Twenty types of pillows are available, priced from 3,850 yen to 55,000 yen. The recommendation is the Gymnast Plus (9,680 yen), an order-made pillow whose height can be adjusted using beads.

The store offers a pre-purchase rental service to help ease customers’ concerns about not finding a pillow that fits their needs or the risk of buying a new pillow that may not be right for them. “The key to choosing the right pillow is to make sure it is compatible with the mattress you normally sleep on. We want you to check it out on your bed at home,” says Matsuzaki. Rental plans include the Single Pack (1,100 yen), which rents a single pillow, and the Variety Pack (2,200 yen), which allows unlimited pillow changes during the rental period, both for one week (six nights and seven days).

Matsuzaki added: “I hope our store can help solve problems regarding sleep and pillows. We welcome anyone who just wants to talk to us or rent a pillow. Please come and visit us.”

Opening hours: 9:00 a.m. – 7:00 p.m. Parking space is available for one car. Closing days will be announced on Instagram.

  • Exterior view of Yokamakura

  • Inside Yokamakura

  • Pet products section at Yokamakura